Chicago, IL, November 17, 2016 (Newswire.com) - ​​Chicago based online retailer, Smallflower.com, is preparing for strong sales in its fragrance section this holiday season. Historically, fragrance has always been a solid go-to item for consumers during this time of year. For many, purchasing fine fragrance can be a confusing, high-pressure situation. Smallflower wants to do the opposite. Smallflower guides customers on an aromatic journey through a carefully curated selection of unique, hard-to-find fragrances in every price range. The knowledgeable team of fragrance customer care specialists is available to answer questions, and take the guesswork out of finding a new signature scent. With a convenient sample program, customers can try any number of fragrances at a fraction of the cost of a full bottle before buying.

“Choosing a fragrance is deeply personal,” President Anthony Qaiyum explains. “There’s something to be said for finding a signature scent that you feel amazing in. Everyone is unique and different and that’s how we think about fragrance. Discovering a fragrance that you absolutely love is what it’s all about. This is not your traditional pushy department store fragrance counter experience. That’s not our philosophy. We’re looking to help people discover something special and introduce them to a truly new and exciting fragrance experience.”

We specialize in working with boutique and small batch brands. Everyone is unique and different and that's how we think about fragrance. Discovering a fragrance that you absolutely love is what it's all about.

Anthony Qaiyum, President

Smallflower.com is the online store of Chicago’s oldest apothecary, Merz Apothecary, and boasts itself as the original international apothecary. Merz Apothecary was founded in 1875 and offers a vast selection of bath and beauty products, personal care items, skin care, cosmetics, wet shaving, men’s grooming, and fragrance. With over 14,000 products available online, Smallflower allows customers to shop the apothecary from the comfort of home.

Anthony and his team have curated some of the finest niche fragrance brands from across the globe, including Diptyque, Juliette Has A Gun, Maison Francis Kurkdjian, Memo Paris, Orto Parisi and many others.  “We specialize in working with boutique and small batch brands,” says Anthony. “We’ve seen the desire and interest in niche perfume only grow, especially during the holidays. Fragrance customers want unique scents that express their individuality. Niche fragrance brands have the flexibility to be more creative and craft truly unique scents, which customers love. They don’t want to smell like everyone else, and with so many amazing choices, they don’t have to.”

Smallflower.com is home to thousands of unique and hard-to-find products, with a large portion imported from a variety of European countries, making shopping for overseas products convenient and easy.  Many of Smallflower’s products are available on its Amazon storefront as well, and Amazon Prime members in Chicago can take advantage of free 2-hour delivery of Merz Apothecary products, including fragrance, using the Amazon Prime Now app or website.

Source: Smallflower.com